AdTools and Vail Resorts Launch SnowMate(TM) 2.0

a Desktop Communicator That Provides Up-To-Date Snow Reports, Plus Live Webcams, Special Offers for Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Resorts

BOSTON, Feb. 9, 2005 -- AdTools and Vail Resorts present the latest in snow alert technology. The all-new SnowMate(TM) 2.0 is a downloadable, Internet-connected desktop snow alert application, which provides users with the most up-to-date snow conditions, live mountain-cam images and more, for Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Resorts.

The all-new SnowMate has been redesigned and enhanced for the 2005 season. This desktop application provides weather conditions, frequently updated photos, videos, and travel deals for all five Vail resorts. Live mountain webcams can be viewed and detached for constant viewing, all without leaving the SnowMate desktop application.

The SnowMate includes an animated Snow Guide named Trevvor. Trevvor appears whenever there is new snow with messages such as, "Sweet! New snow!" He also performs a variety of skiing and snowboarding tricks.

The Vail Resorts SnowMate will enable the resorts to stay in ongoing communication with their audience in an efficient and fun way. With this user-friendly application right on the desktop, winter enthusiasts will no longer need to check their email or surf the web to know what's going on at their favorite snow sport resorts.

More information about SnowMate can be found on http://www.snow.com, or to download your very own SnowMate go to http://www.snow.com/snowmate.

About Vail Resorts

Vail Resorts, Inc. is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado, Heavenly in California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company also operates its subsidiary, RockResorts, a luxury resort hotel company with 10 distinctive properties across the United States. Vail Resorts Development Company is the real estate planning, development, construction, retail leasing and management subsidiary of Vail Resorts, Inc.

Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is http://www.vailresorts.com and consumer website is http://www.snow.com.

About AdTools

AdTools employs its proprietary Desktop Marketing Communications Technology platform to build turnkey, Internet-connected applications that create a brand relationship directly on the desktop. AdTools has been building desktop communicators, ScreenMate(TM) animated characters, alerts, games, and groupware applications since es in industries such as consumer products, travel and leisure, and entertainment. More information is available at http://www.adtoolsinc.com.